5 Effective Ways To Attract Investors Through Public Relations

It’s no secret that public relations play a key role when it comes to attracting people. We’re not just talking about your customers and partners, but potential investors as well.

When done right, PR can enhance your brand recognition, reputation, and professional standing, and it can help grow excitement around your products or services. Plus, good PR can get your business in front of more folks who could possibly become your investors.

Especially in this digital age where everyone’s doing everything, they can to outshine their competition, a comprehensive marketing strategy just won’t cut it anymore. You need to focus on public relations if your aim is to grab the attention of those people who can help you push your brand to the next level.

Whether you’re a startup who’s looking to entice investors, or your business has been around for some time now but you’re struggling with PR, then this post is definitely for you.

We’ve put together five of the most effective ways to help you charm investors through public relations. Ready to find out what they are? Let’s dive in!

1. Be a Thought Leader

Put yourself in the shoes of an investor – would you rather pick a brand that knows exactly what they’re discussing, or one with a marketing campaign that seems to be all over the place?

Of course, you’ll pick the former in an instant! You certainly wouldn’t wanna invest in a business that has minimal knowledge on their field, would you?

That’s why you should also demonstrate thought leadership in your PR campaign. Positioning yourself as an expert will attract investors. The more they see your brand in the media, the more convinced they are that you’re worth investing in.

So, how can you create compelling thought leadership content in your PR strategy that will wow investors? Here are four tips:

• Share what you know. Your niche plays a significant part in building thought leadership content, and it’s actually one of the quickest ways to increase your credibility. Make sure to opt for a niche that your audience isn’t just interested in, but one that you’re very knowledgeable of.
• Solve the problems of your audience
• Look for a real-world challenge that other brands have yet to solve and be the one to do the honor of fixing it. Do your research well and cross-check using the most reliable resources.
• Collaborate with other thought leaders. Why treat everyone as a competitor when you can work with a few ones to achieve your respective goals? Combining your efforts with a high-profile person in your industry might just be what you need to provide more leverage to your content.
• Provide data for evidence. It’s always a good idea to back your content with data, as it displays credibility and relevance. Besides limiting assumptions, you can use data to deliver new insights and uncover unknown needs in your industry.

2. Designate an “Investor Hub” on Your Site

Want to make life more convenient for investors as soon as they step into your website?  Well then, go ahead and set up a webpage you might want to name “Investor Hub.”

This special page should be able to provide links to the following information:

• Company news: Post about any media coverage you’ve been in, as well as press releases on things such as partnerships or previous funding. It will no doubt catch the attention of investors.
• ‘The story so far’: Similar to your ‘About Us’ page but only a bit more detailed and targeted towards investors, this section should include a brief history of your founders, product launches, and funding to date.
• Case studies: Since part of an investor’s job is to learn more about the projects made by a business they’re intrigued with, you should post client testimonials and case studies, along with any data or stats that validate your work.

3. Know and Understand Your Niche

If your brand belongs to a certain niche, see to it that your company is all over any media that’s associated with it.

For instance, if your company specializes in SEO products and services, your goal is to to gain exposure in media trusted by SEO professionals, digital marketers, and other businesses that invest in search engine optimization.

Find out what type of news they’re into, and come up with ways to pull together relevant insights or stories that will appeal to them. Reach out to these publications and volunteer to contribute niche articles you’ve written yourself.

We also recommend you make a list of your dream investment firms, prominent angel investors, and popular journalists. Then, connect with them on social media, preferably LinkedIn or Twitter, and take note of who they’re following and what they’re usually posting or sharing.

4. Form Relationships As Early As Possible

It’s crucial to treat your relationships with media people and influencers as that of your customers – cultivate it very well so you can seal the deal.

Interact with them regularly on social and hang out with them at in-person events. Allow them to know more about you and your business before convincing them to write about you. Don’t be in a rush, as it can most likely turn them off.

5. Keep Your Content Jargon-Free

You might not know it, but you could be clouding your content with technical jargon that’s turning potential investors away. While such terms may impress those within your industry, it can be the exact opposite to the common person.

That’s why you should only use simple terms so everyone reading your content can understand right away.

Think about it: If a journalist won’t waste their time and effort writing about your work because they’re having trouble comprehending your work, why would an investor even bother?

Ready to Use Public Relations to Attract Investors?

Again, a solid digital marketing strategy is no longer enough to boost brand recognition and put your name in front of significant people who’ll want to invest in your business.

You should incorporate PR now, and these five strategies will surely help you get on the right track. Then again, hiring a digital marketing agency also works.

Regardless of your decision, we wish you the best of luck in growing your business with public relations!