Ultimate Guide to Boosting Your Search Engine Rankings with Powerful Backlinks

Hey there, fellow business owners in London! I’m Fernando Raymond, the founder of ClickDo, a leading SEO marketing services provider in the heart of London.

With my experience in SEO, I started, SeekaHost.com and built it become a global web host.

Today, I want to share some invaluable insights about a crucial aspect of SEO: backlinks. These little powerhouses can make a world of difference when it comes to ranking higher on search engines like Google, Bing, and others.

I have been doing SEO marketing services since 2014 and to date my first client, Quick Wasters have been working with my agency ClickDo. You can find them on the first page of Google for “same day rubbish removal” on #1 spots and on first page for “rubbish removal London” for a decade now. It was a long ride and being on first page of Google for a decade shows how good their site, services and of course the SEO work done by ClickDo SEO consultants. I ranked www.quickwasters.co.uk on first page of Google in early 2014 in less than 3 months of starting with On-Page SEO and the guest posting backlinks.

Throughout the years I consulted to over 20 was removal services companies in London, currently ClickDo SEO experts servers handful of SEO clients in junk removal niche alone. I wouldn’t reveal all in this article, but you could find some of course by checking my social media channels, Facebook: https://www.facebook.com/FernandoRaymondOnline/ and https://www.instagram.com/fernandoraymond_/ / https://www.linkedin.com/in/fernandoraymond/ where I share daily posts about how I work and server business owners. As I write this article, my team at SeekaHost, crafting a another SeekaHost Presents episode we did for Snappy Rubbish Removals, which is another top company in London, owned by my good friend Stan. Snappy used to be top of Google for a long time for “rubbish removal” and now climbing back again. I am pointing this out to you, so you know SEO fluctuates but with the right strategies it can achieve the desired ranks again. In some of my upcoming articles I may expose some more sites which are in the same niche with over 6 first page ranks on G, owned by various clients of ClickDo.

The rubbish clearance niche is just one, we have dozens of niches we operate, such as cleaning services, pest control, dentistry, orthodontics, Cryptocurrency, CBD, Home builders, hosting services, local gyms, Locksmiths and PR agencies that we cater.

In this article I will dive into, how backlinks helps in SEO and what you must keep in mind when working with ClickDo or any reliable agency that can your overall SEO strategy.

So, let’s dive right in!

Understanding Backlinks

Backlinks are like digital referrals. They are links from one website to another, acting as a vote of confidence for your content. When a reputable website links to yours, it’s like a signal to search engines that your content is worth reading.

What Are Backlinks?

Backlinks are like recommendations from one website to another. Imagine you’re throwing a party, and your friend tells others about it. Each time someone new hears about your party from a different friend, it adds more credibility and excitement. Similarly, when one website links to another, it’s like giving it a vote of confidence.

Why Are Backlinks Important?

Search engines like Google want to provide the most relevant and trustworthy results to users. They see backlinks as a sign of trust. If many reputable websites link to your site, it suggests that your content is valuable. This can boost your website’s reputation and help it rank higher in search results.

Types of Backlinks

1. Dofollow: These are like the regular recommendations. They pass on “link juice,” which means they tell search engines to follow the link and give credit to the linked website.
2. Nofollow: These links have a small HTML tag that tells search engines not to pass on any credit. They’re like mentioning a party but not necessarily vouching for it.

Quality Over Quantity

Remember, not all backlinks are created equal. It’s not about how many you have, but where they come from. High-quality backlinks from authoritative, relevant sources carry much more weight than a bunch of low-quality ones.

Getting a ton of low quality backlinks can only harm in the long run. So make sure you get the best of quality backlinks. You can speak to Dinesh or Manuela at ClickDo.co.uk on getting top notch backlinks.

At ClickDo, you can book a call to see the sites you can get published. I know there are many backlinks sellers that sells you a package but doesn’t even show you where your articles are published.

The worst is that backlinks aren’t even showing on a tool like Ahref. And their argument is or we hide backlinks. If they say that, ask them to show some links over a  Zoom call.

The SEO backlinks sellers have spoiled the industry by selling either bad links or not doing links at all for what they charge. So watch out on such.

Relevance is Key

Make sure the websites linking to yours are relevant to your industry or niche. For example, if you’re in the fitness industry, a link from a health and wellness blog will carry more weight than one from a travel blog.

Relevancy is very important, so speak to an SEO expert who knows how to identify the niche relevancy before buying backlinks.

Even if you decide to buy PBN backlinks from ClickDo, make sure to check them well. Just saying so you know what you are getting for your bucks.

Natural Link Building

Search engines are smart, and they can spot unnatural link patterns. Instead, focus on creating high-quality, shareable content that naturally attracts links.

The best way is to get guest on niche relevant sites with reference links.

Guest Blogging

One effective way to acquire backlinks is through guest blogging. Write high-quality articles for reputable websites in your industry, and include a link back to your own site.

Guest blogging is a powerful strategy that involves creating content for other websites within your industry or niche. It’s a win-win situation for both parties involved. Here are some key points to consider when it comes to guest blogging:

1. Identifying Opportunities: Look for websites that are relevant to your industry and have a good reputation. They should also have an active audience that aligns with your target demographic. These are the websites where your guest posts will have the most impact.
2. Quality over Quantity: Focus on creating high-quality content that provides real value to the readers. The goal is to showcase your expertise and knowledge in your field. A well-written, informative guest post is more likely to be accepted and shared by the host website.
3. Building Relationships: Guest blogging is not just about getting a backlink; it’s also about building relationships within your industry. Engage with the website owners and their audience. Respond to comments on your guest posts and be open to feedback.
4. Understanding the Host’s Audience: Before you start writing, take some time to understand the host website’s audience. What kind of content resonates with them? What are their pain points and interests? Tailor your guest post to address these factors for maximum impact.
5. Include Relevant Links: While it’s important to include a link back to your website, make sure it’s done in a natural and non-promotional way. The link should provide additional value to the reader. It could be a link to a related blog post, a relevant case study, or a useful resource.
6. Follow Guest Blogging Guidelines: Every website will have its own set of guidelines for guest bloggers. These could include word count limits, formatting preferences, and content topics. It’s crucial to adhere to these guidelines to increase the chances of your guest post being accepted.
7. Author Bio and Credibility: Your author bio is an opportunity to establish your credibility. Include a brief but informative bio that highlights your expertise and experience in the industry. You can also include a link to your website or social media profiles.
8. Promote Your Guest Post: Once your guest post is published, promote it on your own social media channels and website. This not only drives traffic back to the host website but also shows your appreciation for the opportunity.
9. Measure the Impact: Keep track of the performance of your guest posts. Monitor metrics like website traffic, engagement, and the number of backlinks generated. This data will help you understand which types of content resonate best with different audiences.
10. Long-Term Strategy: Guest blogging should be part of your long-term SEO and content marketing strategy. Consistently contributing valuable content to reputable websites will not only build your backlink profile but also establish you as an authority in your field.

 

Social Signals Matter

While not direct backlinks, social signals (shares, likes, comments) can indirectly impact your SEO efforts. When your content gets shared on social media, it can lead to more visibility and potentially more backlinks from interested parties.

Social signals refer to the activity and engagement that a piece of content receives on social media platforms. This includes metrics such as likes, shares, comments, and overall social media presence. Here’s why social signals are an important aspect of your SEO strategy:

1. Increased Visibility and Brand Awareness: Social media platforms have immense user bases. When your content is shared and engaged with on these platforms, it reaches a wider audience. This increased visibility can lead to more people becoming aware of your brand and what you have to offer.
2. Social Proof and Credibility: When people see that a piece of content has received a significant number of likes, shares, and comments, it provides social proof of its value. This social proof can boost your credibility in the eyes of your audience.
3. Enhanced Trust and Authority: A strong social media presence can contribute to your brand’s perceived trustworthiness and authority. When people see that your content is being shared and endorsed by others, they are more likely to trust your brand and the information you provide.
4. Potential for Virality: A single piece of content that goes viral on social media can have a significant impact on your brand’s visibility and reach. Viral content can lead to a surge in website traffic and an influx of new followers or customers.
5. Impact on Search Engine Rankings: While the direct impact of social signals on search engine rankings is a topic of debate among SEO experts, there is evidence to suggest that there is a correlation between social signals and higher rankings. Content that performs well on social media often attracts more organic backlinks, which is a strong SEO signal.
6. Social Media Profiles in Search Results: When people search for your brand or related keywords, your social media profiles often appear in the search results. Having active and engaging social profiles can help you control more real estate on the search results page.
7. Customer Engagement and Feedback: Social media is a direct channel for you to engage with your audience. It’s an opportunity to listen to their feedback, answer their questions, and address any concerns they may have. This level of engagement can lead to stronger customer relationships and loyalty.
8. Targeted Advertising Opportunities: Social media platforms offer highly targeted advertising options. By understanding the demographics and interests of your audience, you can create and promote content to specific segments, increasing the likelihood of engagement.
9. Content Amplification: Social media platforms provide a platform for you to amplify your content. By sharing your blog posts, videos, and other content on social media, you extend its reach beyond your website’s audience.
10. Stay Competitive in Your Industry: In today’s digital landscape, having a strong presence on social media is almost expected. It’s a way to stay competitive and keep up with industry standards. Businesses that neglect social media miss out on a valuable avenue for connecting with their audience.

In conclusion, social signals are an integral part of a comprehensive digital marketing and SEO strategy. By actively engaging with your audience on social media platforms, you not only enhance your brand’s credibility and authority but also increase the likelihood of attracting organic backlinks and improving your search engine rankings.

Keep an Eye on Competitors

Spying on your competition isn’t always a bad thing. Use tools to analyze their backlink profiles and identify opportunities where you can get similar or better quality links.

1. dentify Your Competitors: Start by identifying who your main competitors are in the online space. These are the businesses or websites that offer similar products or services and target the same audience. Make a list of at least 3-5 key competitors.
2. Keyword Analysis:

1. • Tool: Ahrefs, SEMrush, Moz

Perform keyword research to see which keywords your competitors are ranking for. Identify high-ranking keywords that are relevant to your business. This will give you insights into what keywords are driving traffic to their site.

1. Backlink Analysis:

• • Tool: Ahrefs, Majestic, SEMrush

Analyze your competitors’ backlink profiles to see where their backlinks are coming from. Pay attention to the quality and diversity of their backlinks. Look for opportunities to acquire similar high-quality backlinks for your own website.

2. Content Analysis:

1. • Tool: BuzzSumo, SEMrush, Ahrefs

Analyze the type of content your competitors are creating. Look for popular topics, formats (such as blog posts, infographics, videos), and engagement levels. This can help you identify content gaps and create more effective content for your audience.

3. On-Page SEO Analysis:

1. • Tool: Moz, Screaming Frog, SEMrush

Evaluate your competitors’ on-page optimization. Look at factors like title tags, meta descriptions, headers, and keyword usage. Identify areas where you can improve your own on-page SEO to compete effectively.

4. Social Media Presence:

1. • Tool: Social media platforms, Sprout Social, Hootsuite

Monitor your competitors’ activity on social media platforms. Pay attention to their engagement levels, content frequency, and the platforms they are most active on. This can help you refine your own social media strategy.

5. Website Traffic and Performance:

1. • Tool: SimilarWeb, Alexa, Google Analytics

Use tools to estimate your competitors’ website traffic and get insights into their audience demographics. Analyze their bounce rates, page load times, and other performance metrics. This information can guide you in optimizing your own website for better user experience.

6. Link Intersect:

1. • Tool: Ahrefs

Use the “Link Intersect” feature to identify websites that link to your competitors but not to your own site. This can reveal potential backlink opportunities that you might have missed.

7. Monitor Changes and Updates:

Regularly check for any significant changes or updates on your competitors’ websites. This could include new product launches, content updates, or changes in their SEO strategy. Stay vigilant to adapt your own strategy accordingly.

8. Benchmark and Set Goals:

Use the insights gathered from your competitor analysis to set realistic goals for your own SEO efforts. Benchmark your performance against your competitors and aim to outperform them in key areas.

By consistently monitoring your competitors and leveraging the insights gained through competitor analysis, you can refine your SEO strategy and stay ahead in the ever-evolving digital landscape.

Monitor Your Backlink Profile

Regularly check your backlinks to ensure they’re still active and relevant. Disavow any toxic or spammy links that may harm your SEO efforts.

There was a time where Quick Waster dropped way bellow 3^rd and even 5^th page. So Dinesh decided to remove some of the pages on the site that had backlinks which he thought is the reason for the drop.

Bam after the pages were deleted and resubmitting to Google search, it came back to first page of Google.

Ahrefs is a powerful tool that can help you do just that. Here’s a guide on how to effectively monitor your backlink profile using Ahrefs:

1. Set Up Ahrefs Account:

• • If you haven’t already, create an account on Ahrefs. They offer a range of plans to suit different needs, from beginners to advanced SEO professionals.

2. Access the “Site Explorer”:

1. • Once you’re logged in, navigate to the “Site Explorer” tool. This is where you’ll find a wealth of information about your website and backlink profile.

3. Enter Your Website URL:

1. • In the search bar, enter the URL of your website. Ahrefs will then generate a comprehensive report about your site’s backlinks.

4. Review Backlink Overview:

1. • The first section you’ll encounter is the Backlink Overview. Here, you’ll see key metrics such as the total number of backlinks, referring domains, and the Ahrefs Domain Rating (DR) of your site.

5. Analyze Referring Domains:

1. • Click on the “Referring Domains” tab to see a list of websites that are linking to your site. This list will include metrics like Domain Rating, the number of backlinks, and the type of link (dofollow or nofollow).

6. Monitor New and Lost Backlinks:

1. • In the “Backlinks” section, you can track the new backlinks that your site has acquired and the ones that you may have lost. This information is crucial for understanding how your link-building efforts are performing.

7. Analyze Anchor Text Distribution:

1. • Click on the “Anchors” tab to see the distribution of anchor text used in the backlinks pointing to your site. This helps you ensure a natural and diverse anchor text profile.

8. Check for Toxic Backlinks:

1. • Ahrefs provides a “Toxic Score” for backlinks that may be harmful to your website’s SEO. Review the “Lost Backlinks” and “Broken Backlinks” sections to identify and disavow toxic or low-quality links.

9. Set Up Backlink Alerts:

1. • Ahrefs allows you to set up email alerts for new backlinks. This feature helps you stay updated in real-time about any new links pointing to your site.

10. Track Competitor Backlinks:

1. • Use the “Competing Domains” feature to compare your backlink profile with that of your competitors. This can provide valuable insights into their link-building strategies and help you identify potential opportunities.

11. Export Data for Analysis:

1. • Ahrefs allows you to export backlink data in various formats (CSV, Excel, etc.). This is useful for in-depth analysis, reporting, and sharing insights with your team.

12. Regularly Monitor and Take Action:

1. • Make it a habit to regularly check your backlink profile in Ahrefs. Address any toxic or low-quality backlinks, and continue to build high-quality, relevant links to strengthen your profile.

By using Ahrefs to monitor your backlink profile, you’ll have a comprehensive understanding of how your website is connected to the broader online ecosystem. This information empowers you to make informed decisions about your link-building strategy and maintain a strong online presence.

Patience is a Virtue

Building a strong backlink profile takes time and effort. It’s not about getting a quick boost, but rather establishing a solid foundation for long-term success. So have patience and work with the SEO expert/agency to achieve top ranks.

Conclusion

Backlinks are a cornerstone of SEO, and understanding how to acquire and leverage them can give your website a significant competitive edge. Remember, quality trumps quantity, relevance matters, and natural link building is the way to go.

If you’re looking for expert assistance in optimizing your website’s backlink profile, don’t hesitate to reach out to ClickDo. We’re here to help you dominate the search engine rankings and grow your business.

Stay determined, stay focused, and let’s take your online presence to new heights!

Warm regards, Fernando Raymond Founder, ClickDo