Should You Buy PBNs For SEO Or Build Your Own Private Blog Sites?

If there is one topic in the SEO world that divided the experts into two opposite groups, then it is PBN.

Private Blog Networks have been a topic of discussion (read: heated debates) for a long time.

Google says your backlinks should come from legit and relevant sources.

And it also penalized PBNs that don’t meet the twin criteria of quality and relevance.

There are many posts that pops up on Google written by people who says PBN links aren’t worth it, or they do not get favor backlinks from private blogs.

The crazy thing is you can even bid for the keywords “pbn link” “buy pbn link” and “buy pbn backlinks” on G and easily runs ads. If it’s illegal of anything would that be possible?

Now go buy PBN backlinks and test if they work.

Now, I see no reason why backlinks from private blog networks with relevant and quality content shouldn’t be used.

If you agree with me on this one, I’m sure you’d like to know whether you should buy PBNs or build one on your own.

So, here’s the answer you’ve been looking for. There is no one-size-fits-all solution. It depends.

Read on to know how you can find what’s best for you.

Buying PBN: A Quick Way To Get Good Backlinks

At a glance, buying a readymade private blog network or at least backlinks from such networks seems a quick way to get backlinks.

And it is exactly that. You don’t have to spend time building and growing the blogs in the network. You don’t have to worry about the backend.

You just get what you want: backlinks. In exchange for money.

But, are all PBNs built equally?

Absolutely not.

PBNs with crappy content, spammy methods, and build on bad neighborhoods will most definitely get your website penalized.

Here are a few examples of successful private blog networks that are 100% safe and great for SEO.

Factors To Consider Before Buying PBN Backlinks

A private blog network is called good only when it has authority in the eyes of Google and other search engines. You can use free tools like Google Analytics to find the domain authority, traffic, and readability states about the blogs in the PBN that you are planning to invest in for backlinks.

Other than that, you should also get in-depth information about how the PBN is built.

• Do the sites in the PBN use domain names that were previously penalized or deindexed? Such domain names are bad for your site’s SEO.
• Are the PBN sites hosted on shady servers with the same IP addresses? Such sites leave major footprints, which can get Google to flag down the network. And maybe also penalizing your site. PBNs that use multiple A, B, and C class IP addresses are the safest.

Once you have ascertained that the PBN you are looking at is built right and doesn’t leave footprints, check for two more things:

• Do the blogs on the private network have good content? Spam, spun, and plagiarized content is equally hated by search engines and searchers.
• Do the blogs on the private network have content relevant to your site? If you have a bakery in London, a PBN including forex trading guides for Indians won’t be relevant for you. Investing in backlinks in such unrelated PBNs does more harm than good. You stand the risk of getting penalized or even deindexed by Google.

Bottom Line: Buying entire PBNs or backlinks from PBNs is a great way to quickly build your backlink profile and rank higher. But it doesn’t mean you don’t have to do preliminary research. You cannot trust random PBNs with closed eyes.

To learn more about buying PBN backlinks you can refer to my guide on the topics.

Building Your Own Private Blog Network: The Pros Of Going DIY

For those of you who want to be 100% sure of the efficacy and genuineness of your PBN backlinks, building a network on your own is the best option.

But let me clear it early on only, it is going to take time and effort. However, all of it will pay off in the long run.

Some of the pros of building your own private network for getting backlinks include:

• You are 100% in control of the blog network. The content and its quality will be as per your will.
• How many and what type of backlinks you get will also be under your control. You can decide what anchor text to use and where it should be placed in the content or site.
• You can be sure that the PBN is built using clean domain names and safe IP addresses.
• If you own a PBN you can leverage it to earn money. By selling backlinks from your PBN sites you can earn more than just the cost of building the PBN.

Bottom Line: Building a PBN is always better if you need more control and also a way to earn more from your efforts.

Want to build their own private blog network and use it for their money site and to earn money? Here’s a guide to help you build a great PBN.

Building vs. Buying Private Blog Networks

Depending on whether doing things yourself or having someone do it for you, you can buy or build PBNs for backlinks.

While I am all for buying PBN backlinks, my personal opinion is that you should build a private blog network yourself.

It offers you a higher degree of control and autonomy and also a source of additional income.

You can simply give out backlinks to interested clients and make money with your PBN. With that, you’d not just have a higher ranking, more traffic, and better conversion on your site but also extra income from link-building services.

Now there’s no way I’d ever say no to extra income. In fact, I have built thousands of blogs for private networks. And I use this for my own domain as well as my client’s websites.

Now I understand that I am confident in my abilities to build a PBN, but that isn’t the care with everyone else. And sure enough, building a blog network takes a lot of time and continuous, honest efforts. But I believe my guides, where I share my experiences and expert tips about building blog networks would help you out.

Getting Started With Private Blog Networks

Now that you have your options laid out in front of you, it is time to get started with private blog networks. You can buy or build your own PBN and get quality backlinks with ease.

So, what are you waiting for? Get going.

And if you have any more questions, shoot me an email or check the speakers at the SEO ground event and listen to them.

My final words are creating blogs to add value to the web and publish really good content. And from that content you place references and that’s authentic referencing links. Follow that approach when creating links and only link to sites you believe are worth referencing. Gone are the days you can get a powerful expired domain and create a low-quality PBN site with horrible content. **Do not do that and spoil the web.

Check the PBN sites examples and you shall some well-built privately own blogs of mine.